You can support your publishing enterprise with an interactive
BLOG even if you have, or plan to have, a website.
A BLOG gives you the opportunity to talk to readers and
potential buyers of your publication(s) about your work and to
share responses with your audience overall.
You can use your BLOG to expand your publication’s content,
including supplementary images and diagrams, and generally
create rapport with your readers which will retain interest and
assist sales, both of your launch publication and future
publications.
Unlike a regular mostly website you have complete control
over the management of your content and your audience. You
A website and a personalised domain offer many benefits to
self-publishers. Even if your publication(s) has/have limited
distribution, private or otherwise, a website or BLOG – or both,
will provide you with a platform on which you can continue to
advise, continue your story or provide supplementary material
which your readers will appreciate. Non-fiction hournals and
magazines will similarly benefit and all categories offer scope
to engage in communication with your readers. Here are a few
more reasons why having a website and/or BLOG is important
for self-publishers like you:
1.
The internet is a market and potential radership of half the
world’s population which, in 2020, equates to almost 4
billion people who are active online via computers, tablets
and smart phones.
2.
The vast majority of purchase decisions start with a search
using a Search engine which will make your website details
available to anyone searching by your name or by your
category.
3.
A website makes it easy for people to find and read about
you and your publication(s). It also offers the ability for
you and your readers to engage in discussion about your
work(s) and further develop a following.
4.
Your online presence is your Brand and to make the best
use of it you need your own domain name (e.g.
www.yourcompany.co.uk) to establish a strong online
identity. Having your own domain also means you can
have personalised e-mail address which most people
consider more credible than generic alternatives like
“gmail”. (THEPUBLISHING.CO.UK will provide a first-year
licence to a domain name of your choice (assuming it isn’t
already registered) free of charge when it is contracted to
create a website for you)
5.
You can create automatic responses to messages, and
orders received, via online forms and scripts.
6.
If you are a non-fiction publisher you can use your website
to further demonstrate knowledge and expertise in your
field.
7.
You can sell your publication(s) and peripheral items which
relate to your brand or individual title(s) online – and also
provide links to retailers which stock your titles.
8.
Customers and potential customers can refer you to their
contacts and friends using only your web address or “tell a
friend” link. You can also create e-mail lists via optin
sources such as built-in subscription scripts.
9.
If you use social media like Facebook or Twitter, you can
link back to your website to further engage
communications with existing and potential customers.
10.
Last, but not least, a website, and especially one including
a BLOG provides a place where you can sell yourself, let
your personality shine through and give readers yet more
reason to want to acquire your publication(s) now and in
the future.
THEPUBLISHING.CO.UK will build and host competitively
priced single-page and multi-page websites to suit your
requirements and will also handle your website maintenance
for very modest predetermined fees.
Single-page websites like the sample on the right can be
created for as little as £140.00 plus hosting at £1.99/month.
If you would like a web presence, a BLOG, a WEBSITE, or a
WEBSITE with and integrated BLOG, please request a
quotation using THEPUBLISHING.CO.UK contact form.
You choose the Name/Title and Header image
Your photograph – or chosen image
Mini about you
Optional Subscribe
popup button
Your BLOG Posts
Reveal complete
Post articles by
clicking on any title
Rating votes (optional)
Send to a friend (optional)
Visitor Comments (optional)
Categories, Archive and Search bottons
You can see a working version of this sample BLOG which
includes some helpful “How to use your BLOG” Posts HERE.
create and edit the articles which you post to your BLOG, you
monitor user input and manage subscribers – it is your’s to
control as you see fit.
If you decide to go down this path THEPUBLISHING.CO.UK
will set up a BLOG to get you started and provide user
instructions to make the experience as simple and practicable
as possible. THEPUBLISHING.CO.UK does this with a backend
script which is much easier to use than many traditional BLOG
interfaces, like WordPress for example – it doesn’t take rocket
science to use.
A BLOG can be set up for you for as little as £100.00 and, if
you have a THEPUBLISHING.CO.UK made website its hosting
is FREE.
NOTE: BLOG and WEBSITE examples shown on this page are visuals only and
approximately 50% actual size. All websites built by THEPUBLISHING.CO.UK
are responsive to work effectively with desktop computers, mobile phones
and tablets.
See the Guide Websites and BLOGs for additional information and some tips.
You can see a full size sample WEBSITE HERE.